As a certified life coach – and eternal optimist – Amuseables Cloud is a firm believer in silver linings. He’s the first to reframe a puddle as a paddling pool, or a delay as a chance to practise mindful breathing. He was instrumental in resolving the great Amuseables Sunflower–Storm Cloud stand-off (a bit of mediation and therapeutic gardening did the trick) and continues to remind Ricky Rain Frog that his rubber ring is very chic. Need a little lift? There’s always the Amuseables Cloud Bag: a mood-boosting must-have, come rain or shine.